Role: SEO Specialist

Salary: £25,000 to £30,000

Location: Cardiff

Who are Compare My Move

Compare My Move is the home of house moving. We operate an online comparison service for users looking to save time and money on removals, surveying and conveyancing services. Based in Cardiff and undergoing rapid growth, we are on the hunt for the best people to join our talented and enthusiastic team.

The Opportunity

A fantastic opportunity has arisen for a SEO Specialist to join our fast-growing marketing team based in Cardiff.

Working within the digital marketing team you will be responsible for further driving our digital marketing and advertising activities across our key business services.

This role will allow you to develop your digital marketing skills within a lead generation environment. Focusing mainly on organic search traffic, in order to produce more inbound traffic and leads for our core services.

Job Description


  • Working alongside the Digital Marketing Manager and content team
  • Generate new traffic and lead opportunities across all three verticals
  • Optimisation of meta data to improve organic rankings
  • Consistently auditing and improving website content
  • Upload and format new pages through CMS
  • Evaluating customer journey to identify new lead opportunities
  • Optimise and improve internal linking structure
  • Optimise local SEO strategies and content
  • Perform keyword research across our core services
  • Analyse website to troubleshoot and prioritise site architecture and performance issues
  • Develop, implement and maintain comprehensive SEO site architecture best practices
  • Site maintenance (redirects, broken links, site cleanup, duplicate content etc..)
  • Performing on site audits and implementing improvements
  • Devise and monitor new link building activities
  • Contribute to and optimise outsourced digital PR campaigns
  • Perform competitor backlink analysis
  • Report and evaluate online performance through rank checking tools
  • Monitor and report on keyword rankings across multiple services and locations
  • Analyse and report on website activity using Google Analytics
  • Researching the competitive landscape across all three verticals
  • Research content across multiple verticals and contribute to ideation and brainstorming sessions
  • Maintain expertise in digital news, patents, trends and algorithm updates

Experience Required

  • At least 3 years of experience in a digital marketing / SEO role
  • Experience in managing SEO campaigns, in-house or agency side
  • Strong knowledge and experience using SEO tools (Ahrefs, GSC, ScreamingFrog / SiteBulb etc..)
  • Strong understanding of Google's algorithm including updates and ranking factors
  • Proven record of increasing traffic, leads and sales through digital marketing
  • Strong command of the English language and grammar

Additional desirable skills

  • Experience in using paid social media marketing for lead generation (LinkedIn and/or Facebook specifically)
  • Experience in UX/UI and conversion rate optimisation
  • Knowledge of attribution data and customer journey analysis
  • Leadership - your able to help mentor the rest of the digital team alongside inspiring confidence from senior management.
  • Independent worker - you can work and excel autonomously with little managerial oversight
  • Passion & Positive Attitude - you have great energy and are extremely self-motivated
  • Team Player - you work well in a collaborative, team-based environment & individually. You talk, share, motivate and enjoy time with your peers
  • Adaptable - your able to quickly change strategy dependent on company needs.


  • Competitive salary of up to £30,000
  • Company pension scheme
  • Flexible working hours
  • Free parking
  • Employee perk scheme through Perkbox
  • Development opportunities as company expands
  • 20 days annual leave, plus bank holidays & Christmas/New Year closure
  • Birthday off
  • Team social events
  • Annual training budget of £500
  • Friendly, flexible working environment

If you feel you would be a good fit for this position, please send over a copy of your up to date CV to