Lead Generation vs Commission Fees

Lead generation vs commission fees

Paying referral commission fees may seem like an easy win, but you’re limited on the profit you can make. We’re going to show you why lead generation is the better option.

Lead generation gives you so much more so you can not only experience immediate results but continued business growth as well.

You will get high-quality clients without paying commission and see an impressive return on investment with our ongoing conversion support and dedicated Partner Support Team so you can grow your business.

New clients cost thousands

Finding new business is challenging, with many marketing avenues costing time and money. Paying referral fees for clients is common in the conveyancing industry, whether via an estate agent or other companies.

However, commission fees can quickly get costly when you’re paying in the thousands for just a few jobs, taking away from your overall revenue as a company.

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Losing profit with commission fees

Our research shows many companies charge over £400 in commission for 1 conveyancing referral. This is not a sustainable model for business growth, acting more as a temporary fix.

With some companies, you’re not even guaranteed to convert that client. Many companies might not have the budget or staff to offer ongoing support which leads to many missed jobs.

Get more clients with lead generation

You get more for your money with lead generation than with commission-based models. For example, our business model gives you 50 leads for the same price as 1 commission client at £400. If you only convert 10% of those leads, you get 5 jobs instead of 1. That’s a massive 5x more for the same investment.

You have the potential to convert high and see even more profit from your leads. From direct partner feedback, the majority of our partners convert over 10% of their leads. For example, London law firm, Attwells Solicitors, converts 50% of their leads. This means they get 25 clients instead of 1 with lead generation over paying commission fees.

“For every £1 we spend, we expect £3 back, and we always get above and beyond our expected return.” - Attwells Solicitors

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Often a race to the bottom

Many conveyancers have no choice but to put up their prices to cover the cost of the referral fee. If you’re using a lead generator that charges commission, you also run the risk of turning away clients by overcharging.

Our comparison service doesn’t show prices, we leave you to provide quotes. This avoids a race to the bottom and means you can charge what your service is worth. Clients pick you based on your quality of service, avoiding a bidding war for the job.

You’ll get real-time, warm leads

Our leads arrive in your Lead Manager in real-time and are real customers who need your services right now. You’ll receive the client’s phone number, email address and important information about the job so you have everything ready to provide a quote.

We only ever send you leads from people who have requested a conveyancing quote via our comparison service. You won’t get sent any spam or cold leads.

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Dedicated Partner Support Team

We provide ongoing support to help you secure jobs and get the very best out of your leads. Our dedicated Partner Support Team are on hand to answer any queries and offer advice about your account and leads.

Their main goal is to provide you with insightful information on how to be successful with your leads. Whether that’s simple things like replying to reviews or providing data on where to target your services, they are here to guide you through your business growth.

We use cutting-edge technology

You’ll get a free app where you can buy, view and contact leads, making it easy to manage everything in one place. Our easy-to-use app gives you control over your account and postcode settings to make changes quickly and easily. This gives you more time to focus on winning jobs.

You can also sync the app with your current system via a webhook. Eden Conveyancing relies heavily on our webhook to streamline everything with their automated quoting system. “Without having that initial job information from you, our system wouldn’t work at all.”

“We can just do it ourselves and see immediate action which is really nice - makes it easier for us.” - Juno Property Lawyers

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Access free conversion tools

Our free Postcode Data Tool gives you all the information you need to better target your conveyancing leads for success. You can view the postcodes near you that are in demand or have low competition and then add or delete these postcodes based on this insightful data.

Partner help hub for tips

We also have an exclusive Partner Help Hub where we share tried and tested conversion tactics to help you win more conveyancing jobs. It features insightful tips from our New Business Team on the best way to respond to leads to increase your conversion rate.

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Browse our helpful guides

Make the most of your partner page

Your partner page is a powerful marketing tool for your business. Learn how to make the most of it to secure jobs and convert better.

read this article

Crafting the perfect email

Crafting the perfect email will help you make a good first impression, standing out from your competitors. Learn what you should include in your emails that’s going to increase your conversion rate.

read this article

How our review feature helps your business

Reviews play an important role in shaping your brand and building trust with customers. Learn how our review feature helps increase your conversion rate.

read this article

How to respond to leads

How you respond to leads is what’s going to set you apart from your competition. Follow our tried-and-tested top tips to help you convert your leads better.

read this article

Kickstart your lead generation journey

It’s quick and easy to join our network to start seeing an impressive profit from your leads.

Simply fill out our enquiry form and our New Business Team will be in touch. Alternatively, you can call 02920 660143 or email joinus@comparemymove.com.

Say goodbye to commission fees and hello to jump-starting your business growth today.

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Lead Generation vs Commission Fees