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Using Social Media to Help Sell Your Home

Katie Cullen
Written by Katie Cullen
12th January 2017 (Last updated on Monday 13th November 2017)

Share your property page as soon as it has been posted on Rightmove or Zoopla by your estate agent. If you have used social networks for a while, you may already have friends or followers who are happy to also share your property among their friends.

Don’t spam people in your network, as this will only turn them off. Instead, only provide updates that are new or relevant. For those that are proficient in social networks, you may want to choose which sites you want to use, and how you want to use them. Every app or website works slightly differently, and certain posts may not work as well as others on certain platforms. For example, sharing your property on Snapchat probably won’t have much influence, even if you have a large following.

This article will cover the following points

Choose Your Social Networks How to Use Pictures Sharing Effectively Why You Shouldn’t Spam Linking to Your Property Listing Filming a Virtual Tour

Choose Your Social Networks

Different social networks have different characteristics. This list of social media platforms should help you choose which networks on which to promote your property:

  • Facebook – The most popular social network on the internet, Facebook has great all-round user integration and works well primarily on a local level and with friends. The website is extremely visual and would work great as a way of showcasing your property. Users can post images, videos, links and plain text, which can be responded to with likes, comments and sharing. Hashtags are used on Facebook, but are not as effective or searchable as Twitter or Instagram.
  • Twitter – This social network is great for connecting with a global audience and people you are less likely to know in person. Like Facebook, users can post images and videos. Twitter also makes good use of hashtags and geolocations that are great for searching. People from all over the world are more likely to see your property on Twitter as opposed to Facebook. Twitter is great if your property might interest buyers outside your local area. Key to the network’s branding, each post is limited to just 140 characters, and less so if accompanied with an image.
  • Instagram – Owned by Facebook, Instagram relies heavily on hashtags for its search feature, but has less user interaction than other social networks. Instagram is purely picture based with text descriptions to accompany images. The downside of using Instagram to sell your house is URLs cannot be included in individual posts, which poses a problem if you were wanting to link to your property listing.
  • Tumblr – This website is more of a micro-blogging website, but is great for posting whatever you want. Image presentation is particularly strong, although video has always been an issue due to slow servers. Posts can link away to property listings, and hashtags are widely used on the site on posts and in the search bar.
  • YouTube – While Instagram focuses on pictures, YouTube focuses on video. Owned by Google, the video-sharing website has great search features and would be perfect to give a video tour of a property. Videos can be embedded on all other social networks, websites and even most property listings. Videos can be edited together using YouTube’s free editing software, which is simple to use and features free-to-use music.

How to Use Pictures

Content with a relevant image gets 94% more views than content without, so snapping the perfect pictures should be your number one priority.

If you’re not great with a camera, maybe consider hiring a professional photographer, or use the images taken by your estate agent.

Make sure there is plenty of light in the room, and that the camera is angled straight. Your property should be tidy and you should focus on the best parts of your house. After all, your images will be the main thing potential buyers focus on.

For more information, read our guide on how to snap the perfect pictures to sell your home.

Sharing Effectively

Your friends will most likely be living in the same location as you, which is ideal for finding a buyer in your area. If your friends are not looking to buy a home, chances are they may know someone who is.

Facebook is the best social network for sharing info among friends, purely due to its networking construct. However, if you think your property could interest buyers outside of the local area, such as a holiday home, consider using Twitter to reach a more global audience.

Don’t forget it’s not a bad thing to ask people to share your post. It is your main concern to your home, so don’t be afraid of asking for help from people.

Why You Shouldn’t Spam

The primary purpose of websites like Twitter and Facebook is user interaction. Selling your home is important, but you will slowly lose friends if you continually post about your property.

Think about how annoying it could get to be constantly bombarded with the same information about the sale of someone’s home. If you do think posting regularly about your home will help, use fresh information in each update, instead of recycling the same old text, photos and links.

Remember, people are more likely to share your posts if you are enthusiastic. Throwing spam onto people’s social feeds isn’t going to help anyone.

Linking to Your Property Listing

Providing a URL to your property listing is vital information to include in any post. Your property page is the next step for interested parties, but it’s a dead end if you don’t include that in a post.

Most social networks are fine for posting links, except Instagram which only allows one link on your main profile page. Twitter and Facebook create link previews which includes an image and large link box, while Tumblr allows you to link text.

Filming a Virtual Tour

A virtual tour is optional but could put your home above and beyond other properties in the area. Obviously, if filmmaking isn’t your forte, making a video tour may seem like a daunting task.

Almost all smartphones can film video at a great high-quality resolution so don’t worry about buying expensive hardware to film your house.

Plan your route around the house and what you want to say as you walk around. Don’t worry about making mistakes as they can be edited out.

If you are uncomfortable with talking to the camera, background music is a good option to add in during the editing process. All in all, a video tour is a nice personal touch which helps give your home some life that pictures and descriptions cannot.

YouTube provides free and easy-to-use editing software which does the job just as well as the more expensive software. Walkthrough guides are provided by YouTube if you’ve never edited before.

Once complete, your video can be uploaded to YouTube, Facebook, Twitter and most other social networks. You should even be able to include your video in your property listing.