How to convert removal leads to profit
We work hard to provide a first-class partnership for our removal companies, that’s why we want to help you make the most out of your leads.In this article, we’ll share the best tips on converting your leads into profit, including some useful feedback from real Compare My Move customers on what stood out to them when choosing their removal company.
1. Call the Customer
As soon as you’ve received a lead, you should call the customer to find out more details about their move. Some of our best performing removal companies say they have converted a much higher percentage of leads by calling the customer within an hour of receiving the lead, only at a reasonable time that is.
A previous Compare My Move customer, Andy White, shared with us how the initial phone call from Good Movers really stood out to him. “I ended up speaking to Jim on the phone, and I don't know about you, but I get a sense of a person on the phone and he just sounded like the kind of person I would be happy working with,” he said.
If you don’t get to speak to the customer, leave a voicemail if possible. Tell them who you are, which company you’re from and that you’d like the opportunity to quote on their house move as you have a removal team available for their expected move date. Leave your contact number and ask them to call you back at their earliest convenience to discuss their requirements.
2. Arrange a house survey
Once you’ve spoken to the customer via email or phone, you should arrange a house survey as soon as possible so they know you are serious about the job. By arranging a house survey, you get to meet the customer and sell yourself, your company and your services in person.
A house survey will also make you stand out from the crowd, as explained by two of our previous movers. Robert Boxer who used Compare My Move’s Moved by Experts told us “...two of the moving companies actually came down and did a full review of what we had to do. That was really reassuring, it showed that they were actually there as experts.”
A house survey will allow you to provide an accurate and detailed quote for the customer as well as learning about everything you need to prepare to meet their requirements. You’ll also notice any awkward entrances and learn about any access issues.
3. Discuss services they need
During the house survey, you’ll be able to learn about the services they require for the move. The most common services are packing and unpacking services as it really takes away any work for the mover. Previous Compare My Move customer Dawn Cooke explained, “I wanted somebody to actually come in and look to see what’s being moved...They actually took the time to come to the property and walk through.”
She continues to praise Eaton’s Removals saying “They just told us to sit down and please relax…[they] were asking us ‘Where would you like this?’, and not just dumping it in one room and saying, ‘Right we’re off!’ They were actually asking where everything was going. That was a nice touch.”
The services you provide to the customer could be what makes you the company of choice.
4. Quote the customer
Once you’ve carried out a house survey and discussed the services and specific requirements of the move, you can then provide a quote. Most companies prefer not to provide the quote at the property, but to send over an official quote via email or telephone within an hour of carrying out the survey.
It’s important to make them aware of all your charges and terms including V.A.T and other charges that could come up including waiting time etc. Nobody likes hidden fees but everyone appreciates honesty.
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