Marketing Advice for Removal Companies
If you’re looking to start a profitable business, setting up a removal company could be a great fit. You have no need for premises or need to pay lots of staff – you simply need a suitably-sized van, contact number and a good work ethic.
However, if your removal company is going to be a success, it will depend on the planning and marketing that goes into it.
Traditional forms of marketing within the removal industry involved distributing fliers, submitting your contact details to offline directories, and cold calling prospective movers. However, due to the internet and the use of smartphones, marketing methods have changed forever.
Although some traditional marketing methods will still help the business grow, the power of online advertising should not be overlooked or underestimated.
To help give your removals business a boost, whether new or old, Compare My Move have listed the main marketing tools that removal companies need to be aware of in 2018.
Invest in a Great Website
Your website is basically like your shop front. It’s going to be your main selling point and the most important tool to getting customers, as people will be searching online for your service while they plan their move.
So, to attract customers and keep them, your website needs to be visually appealing, have a clear design and be easy to navigate.
Make sure the most important parts of the site are what potential customers see first, but keep the number of main navigation items to seven or fewer. A common rule in marketing is that if the customer can’t see something in the first seven seconds, it doesn’t exist for them.
Don’t clutter the homepage, though – have different pages for different sections – an ‘’About Us’’ and ‘’Contact Us’’ page, for example.
Your full, accurate contact information such as your full address, email address, mailing address and telephone numbers need to be on the site, and will increase the likelihood that customers will book your service. Planning a move is stressful, so you need to be easy to reach.
At the same time, many people won’t bother to call, so having an estimate form on the site is an alternative to the contact information too.
Make Sure it works on mobile & tablet
What exactly is a responsive website? A responsive website provides an optimal viewing and interaction experience across a wide range of devices (from desktop computers, to smartphones or touch pads).
Your site needs to be easy to read, navigate and use on a smartphone or tablet. More and more people use their smartphones to search online. Statistics show that mobiles surpassed the PC for internet use for the first time, with mobile digital media time at 51% compared to the desktop at 42%.
So now you have your shiny new responsive website. Unfortunately, it’s not much use to you unless your customers can find what you’re offering. A good way to direct traffic to your site is to rank for a variety of key words within Google through the process of Search Engine Optimization (SEO). SEO simply involves improving the visibility of your website within the major search engines. Google is much more likely to display your website above another competitor if it considers your website to be relevant and authoritative within your chosen market.
Start a Blog
Blogs are extremely useful marketing tools that can be targeted towards both businesses and customers. Share content about anything from:
- Moving and Packing tips,
- Data and Statistics from your moving company,
- Most common places people move to
- Fun/Entertaining reads, such as the strangest things removal men have moved, or even photo collections of fun things during a move
All of this content can be shared on social media for further promotion too. Statistics have shown that companies that post more than 16 blog posts per month have always three and a half times more traffic than those that published up to four.
Use Social Media
The majority of your customers will be on some form of social media, so you should be too.
Create a Facebook, Twitter, LinkedIn and Google+ account, and organize a posting schedule so you can consistently promote your content and service on the networks.
Your social media accounts need to have your logo present and a good ‘’About Us’’ paragraph that demonstrates what you do.
Don’t be overly promotional as people will not want to follow you – instead, share relevant topics, links and tips that people will be interested in and keep them coming back to your page and increase your follower count.
Social media is also great for research – look up other moving companies and see if they are doing something you are missing out on!
Research your Customer Base
Find out what your customers’ age group is and what appeals to them and make sure you follow up with them – some might write blogs or work for news agencies, so providing a good service could lead to promotion on other platforms!
By knowing what your customers want, you can make the moving process more personal and create a relationship with your customers. For example, give them a small gift at the end of the moving day, such as a free takeaway voucher – they will remember it and think of your removal company as one that cares.
Create an Email Newsletter
The email is a more traditional form of marketing, but it is the simplest and most effective marketing tool for long term growth.
91% of consumers check their email at least once a day on their smartphones, and email conversion rates are three times higher than on social media, so it’s definitely worth using.
You will need to dedicate some time to get the tone of the newsletter right, but it will be worth it as it is one of the most cost-effective ways to market your removal company.
In the moving industry, having recognition through an authority gives your business credibility and shows that you are a reputable company worth hiring.
In Britain, the British Association of Removers (BAR) is the recognized voice of the professional moving and storage industry, and its members have shown that they follow professional standards.
So, if you are a member, make sure you have the BAR badge to indicate you have a service worth using.
Use a Comparison Site
Register your company with a lead generation website and create a profile for additional exposure. You can stand out by showcasing any specific services you offer and good reviews you have had. Comparison sites usually only have reputable companies as part of their roster, so the fact that your company is on their also gives you more credibility.
Price comparison sites can be extremely profitable for your removals business. Compare My Move have customers who benefit from this, as they can make a profit of £35,000 per year from removal jobs. Based on a conversion rate of 20% and a return job of £450, your business could generate a monthly return of £3,150, which is £37,800 per year!
Whether you are starting your company or have been in the business for a while, these marketing tips should not be underestimated. Although the traditional marketing methods mentioned above are still used, the importance of online advertising cannot be overstated. Follow these tips, and you will soon see a boost in your customer base.