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How to Convert Removal Leads to Profit

Martha Lott

Written by

16th Mar 2021 (Last updated on 16th Mar 2021) 6 minute read

Here at Compare My Move, we pride ourselves on generating high-quality removal leads for our network of partners. All our leads are from real people in real-time, looking for a trusted removal company to help with their move. 

We work hard to provide a first-class partnership for our removal companies, that’s why we want to help you make the most out of your leads. Our dedicated New Business team are always available to offer their advice and tips on how to make sure you turn your leads into jobs. 

In this article, we’ll share the best tips on converting your leads into profit, including some useful feedback from real Compare My Move customers on what stood out to them when choosing their removal company. 

This article will cover the following:
  1. What Will the Lead Include?
  2. What Should I Do When the Lead Arrives?
  3. How Customers Choose a Removal Company
  4. How to Ensure you Win the Lead
  5. Grow your Business with Compare My Move

What Will the Lead Include?

We generate high-quality leads from real customers looking for a removal company straight away.  As soon as a customer is matched with you, we send you the lead via your personalised dashboard and also by email. If your business has the CRM integration, then you will see the lead via that too.

Our leads are always as detailed as they can be and will include the customer’s name and contact information as well as the type of service they require from you and details of their current and new home.

These details are included to allow you to provide an accurate removal quote at the earliest possible stage. The lead will include:

  • First name
  • Email address
  • Phone number
  • Current address
  • No. of bedrooms
  • Property type
  • New address

What Should I Do When the Lead Arrives?

Below we will list what you should do once you’ve received a lead, using advice and feedback from both our best-performing partners and some happy customers. 

1. Call the Customer

As soon as you’ve received a lead, you should call the customer to find out more details about their move. Some of our best performing removal companies say they have converted a much higher percentage of leads by calling the customer within an hour of receiving the lead, only at a reasonable time that is.

A previous Compare My Move customer, Andy White, shared with us how the initial phone call from Good Movers really stood out to him. “I ended up speaking to Jim on the phone, and I don't know about you, but I get a sense of a person on the phone and he just sounded like the kind of person I would be happy working with, he said.

That initial phone call made Andy choose Good Movers for the job. “When I spoke to Jim initially it was very early in the process. It was several weeks before we spoke again and he remembered me which I thought spoke volumes too.”

If you don’t get to speak to the customer, leave a voicemail if possible. Tell them who you are, which company you’re from and that you’d like the opportunity to quote on their house move as you have a removal team available for their expected move date. Leave your contact number and ask them to call you back at their earliest convenience to discuss their requirements.

2. Arrange a House Survey

Once you’ve spoken to the customer via email or phone, you should arrange a house survey as soon as possible so they know you are serious about the job. 

By arranging a house survey, you get to meet the customer and sell yourself, your company and your services in person. It will give both you and the customer an accurate idea of what to expect from the move and a good opportunity for the customer to discuss any extra services they require. 

A house survey will also make you stand out from the crowd, as explained by two of our previous movers. Robert Boxer who used Compare My Move’s Moved by Experts told us “...two of the moving companies actually came down and did a full review of what we had to do. That was really reassuring, it showed that they were actually there as experts.”

Dawn Cooke also told us that her removal company, Eaton’s Removals carried out a house survey prior to the move as well. “They actually took the time to come to the property, walk through everywhere. The one company actually poked his head up into the loft to see what was there.” 

A house survey will allow you to provide an accurate and detailed quote for the customer as well as learning about everything you need to prepare to meet their requirements. You’ll also notice any awkward entrances and learn about any access issues. 

3. Discuss Services they Need

During the house survey, you’ll be able to learn about the services they require for the move. The most common services are packing and unpacking services as it really takes away any work for the mover. Previous Compare My Move customer Dawn Cooke explained, “I wanted somebody to actually come in and look to see what’s being moved...They actually took the time to come to the property and walk through.” 

She continues to praise Eaton’s Removals saying “They just told us to sit down and please relax…[they] were asking us ‘Where would you like this?’, and not just dumping it in one room and saying, ‘Right we’re off!’ They were actually asking where everything was going. That was a nice touch.”

The services you provide to the customer could be what makes you the company of choice. 

4. Quote the Customer 

Once you’ve carried out a house survey and discussed the services and specific requirements of the move, you can then provide a quote. Most companies prefer not to provide the quote at the property, but to send over an official quote via email or telephone within an hour of carrying out the survey. 

It’s important to make them aware of all your charges and terms including V.A.T and other charges that could come up including waiting time etc. Nobody likes hidden fees but everyone appreciates honesty.

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How Customers Choose a Removal Company

Timothy Read who used City Removals and Storage for his move told us how he came to choose that specific removal company. “We then had a kind of a system where we reviewed the people who came to see us. [We reviewed them] on price, on what we thought of their representative, what we thought of the company by Google reviews and [we looked] at the moving site to see what the reviews said too.”

He continued to explain how they “... had a list where we rated them on price, what we thought of the rep, the person that represented the company, and how quickly the replies came...We had a piece of paper which we awarded points individually to those and then came out with who we thought was the best.” 

Timothy chose City Removals based on his above criteria and it worked. “We came up with City Removals and they just came in, packed everything and did everything on time as planned. It was really good. We were absolute in giving them a 5-star review...everything they said would happen, happened. They were great.”

How to Ensure you Win the Lead

Once you’ve carried out the above steps, it’s vital that you make that follow up call as soon as you can. You’ve made the initial call, carried out the survey and sent the quote but the job is not done yet. 

This could be the most important call you make and could mean you win the job. Be polite and courteous and explain that you are just calling to check they had received your quote. They might have questions and require extra services. 

To summarise, from our partners and customers’ feedback, this is how to convert your leads into profit:

  • Initial phone call
  • Arrange house survey
  • Provide quote
  • Good reviews
  • Helpful representative 
  • Quick replies 
  • Attentive and friendly 

Grow your Business with Compare My Move

If you want high-quality removal leads, then join Compare My Move for free today. Register your company today and our New Business team will be in touch to get you on your way to turning those leads into profit. 

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Martha Lott

Written by Martha Lott

Having written for Huffington Post and Film Criticism Journal, Martha now regularly researches and writes advice articles for everything moving house related.

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