Exclusive vs Non-Exclusive Leads

Understanding These Terms

Exclusive Leads - These leads are exclusive to one person or business and aren’t shared with any competitors, so they are limited in availability.  

Non-exclusive Leads – These leads aren’t limited to one business or person and can be accessed by multiple companies competing to receive leads.

The Reality of Exclusivity for Lead Generation 

Ideally, every mortgage broker would have access to exclusive leads to avoid competition and lost leads. However, true lead exclusivity is never guaranteed due to the variety of options available to customers.  

Customers have multiple ways they can choose the best service for them, whether this is through a comparison website like Compare My Move, recommendations from a friend or a simple Google search. 

While you can have a high-traffic website that’s optimised for Google, and purchase leads with a lead generation site, there’s never a guarantee that a customer will convert and use your services.  

This is why it’s essential to correctly reach out to a customer and maintain contact until the lead is secured because exclusivity does not secure a client.  

Most people want to compare companies and quotes to ensure they are being provided with the best possible service. 

Why Use Compare My Move as a Mortgage Broker? 

At Compare My Move, we offer low-competition leads that are shared with a maximum of 5 mortgage brokers. This provides you with the best opportunity to successfully convert your lead opportunities. 

Here is why Compare My Move is the best option to boost your visibility and return on investment: 

• Affordable leads – We offer competitive pricing
• No subscription fees – There are no hidden costs  
• Pay as you go – You are never tied into a contract
• No commission – You always keep 100% of your profit