How social media can help your removal company
Social media has changed the way businesses communicate with their customers as well as each other. It’s now a tool for two-way communication that allows your removal company to engage with your existing and potential customer base.
No matter what the size of your business, social media can be a very convenient and beneficial tool that is key to growing your brand and audience. When you become an official removal partner, you will also have the benefit of communicating with our audience across multiple profiles.
To help you understand the many benefits social media can bring for your removal company, Compare My Move has created this guide to explain exactly why social media is a crucial tool when setting up a removals business.
1. Get to know your audience
More than anything, the biggest benefit to social media is having the ability to directly communicate with your audience. Social media profiles allow you to monitor followers feeds and read their reviews about your company. By adding your profile to different B2C or even industry-based groups, you can also look for potential affiliates and future clients.
Not only that but social media tools like Twitter Analytics or Facebook Meta Business Suite give your removal company valuable insight into your audience by telling you their age, demographic and gender. That way, you can create content that will appeal to your specific audience and generate traffic to your site.
2. Showcase your brand
A strong social media presence will help you showcase your removals business to a much larger audience and generate much more exposure than if you weren’t on it. If just one person shares your content on social media, it has the potential to be seen by a huge amount of people who could become potential customers.
When becoming a Compare My Move partner, you will also have the opportunity to be showcased via our company profiles. Currently, our Twitter page has over 3,500 followers and our Facebook has over 5,000, potentially increasing your online presence even further. To help promote our removal, surveying and conveyancing partners, we create a variety of social media posts that showcase the continuous effort that is put in. Our partners have a chance to increase their online following by being mentioned in series such as:
- Welcoming New Partners
- Compare My Move's Top Reviewed Partners of the Month
- Happy Mover Stories
- Partner Case Studies
3. Expand your customer base
Twitter is a great social network for seeking out new customers. Using hashtags such as #removals or #movinghouse, which relate to the removals business or industry could help you locate more potential customers. It also provides you with an opportunity to create your own hashtags which customers can then use to provide easily accessible feedback or to ask questions.
Compare My Move has an example of this on our own Twitter profile with #HappyMovers being used for our Happy Mover Stories that allow users to view our current and previous success stories.
4. Instant feedback from customers
Social networks like Facebook, Twitter and LinkedIn mean customers can give you honest feedback which will help you improve your services and give you a good reputation when people search your company online (if the feedback is positive). It also provides you with an opportunity to discuss any complaints, questions or issues that customers may have quickly and clearly.
Don't forget to make use of any messaging services the profile may come with to ensure you discuss sensitive topics privately with clients or other businesses.
5. Monitor your competitors
Another useful aspect of social media is that your competitors are likely using the same networks, so you can monitor their pages and see if they are doing something that your business should be doing too. It's a great tool to help you find ways to also stay ahead of them.
6. Cut marketing costs
In comparison to traditional marketing channels of advertising where you would need a large budget, social media marketing is free. You can run competitions on Twitter, Facebook, LinkedIn and Google+ to get your audience engaged, increase your follower count and your customer base. Don't forget, when you become an official partner, that's an additional free profile to make use of.
If you find your social media profiles are beginning to take off and your audience continues to grow, there is the potential of purchasing social media ads to further promote your company. However, despite being an additional fee, this is a much more cost-effective form of digital marketing compared to other channels of advertising.
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