Watsons Property Group

Who are Watsons Property Group

Watsons Property Group is a nationwide surveying company serving clients across England. As a RICS-regulated firm, they follow industry-leading practices offering professional advice and recommendations.

They offer RICS Level 2, 3 and Snagging Surveys as well as Home Valuations. With over 130 years of experience in the industry, they are dedicated to the work they carry out and the customers they serve.

How did they hear about Compare My Move?

As a result of our in-house marketing team, the team at Watsons Property Group found us quickly “We had quite a small sales team and were looking around introducing comparison sites and saw that Compare My Move offered surveying leads”.

Our surveying lead types was a significant positive for them when searching. “The fact that it was really simple, just stuck to five different lead types. It was nice and compact”. With Compare My Move you can choose any of the following lead types RICS Home Survey Level 2, RICS Home Survey Level 3, Valuation Report, Party Wall Survey and Snagging Survey.

What made Compare My Move stand out?

The ability to have full control over leads was a significant tool for Watsons Property Group. “It's much easier being self-service. Rather than having to wait to change postcode areas (which we've had to do with other providers)”.

They explained how straightforward the sign-up process was, stating they were up and running in a week. Our sales team helped them understand “how things worked and the expected number of leads”.

What features do they like?

“Definitely the Lead Manager app. (With other providers) we still have to contact them to change things on the account or make postcode changes”.

Whilst discussing our postcode tool they stated how important it is to them. As they operate in 28 counties, they love the option to pause certain postcodes when that area is too busy for them and increase their less busy postcodes at the same time.

What growth have they seen?

Watsons Property Group has seen a massive spike in growth whilst working with Compare My Move, stating “In 2019, surveying was 30% of our business. Now (in 2024) it’s 70%.

Talking about the importance that Compare My Move plays in their business “it's kind of an integral cog really…in terms of where we cover, our amount of stuff we've got and that's both in sales and surveyors regionally”.

They gave some advice to those looking to have similar success, specifically on leads that don’t convert immediately. “We get people coming back 3-4 months later, so it's worth nurturing that journey after the lead is lost.”

Watsons Property Group concluded their experience with Compare My Move by stating that using our service is “A seed that continues to grow and bear fruit time after time”.