Norton Highfield Chartered Surveyors
Joining us right before the Covid-19 pandemic in November 2019, Norton Highfield Chartered Surveyors told us they relied on us throughout this time. Thriving as a business, owner Paul Morrison enjoys a 50-60% average conversion rate with our surveying leads.
Who are Norton Highfield Chartered Surveyors?
Based in Sheffield, Norton Highfield Chartered Surveyors offer a RICS Home Survey Level 2 and 3 across Sheffield, Doncaster, Rotherham, Barnsley, Nottingham, Leeds, Grantham and Manchester.
With over 20 years of experience in the industry, Paul Morrison is an independent MRICS chartered surveyor and a member of the Royal Institution of Chartered Surveyors.
What challenges did they face?
A simple Google search of ‘lead generation’ brought Paul to Compare My Move’s website. He was using another platform at the time but told us he likes to question exactly what they were offering him. After finding us, he was thankful for the fact that he didn’t have to enter his prices, which was a requirement for many lead providers.
He told us that with Compare My Move, he can really concentrate on the quality of his business as the price isn’t the first thing they see. We don’t quote your customers, we leave that down to you so you earn a fair price for the job. “That’s the great thing about your site, I can email the client or ring them to talk about a price, I can’t do that with other platforms.”
“It’s your company that's kept me going through the pandemic. I don’t know what I’d have done otherwise.”Paul Morrison, Owner at Norton Highfield Chartered Surveyors
What made Compare My Move stand out?
Paul explained that the onboarding process with Compare My Move stood out for him compared to other lead providers. “You coached me through, you put the partner page together, other lead providers sort of let you go once you’re on.” With business thriving, Paul appreciates the ongoing support. “We’re very busy, so you’ve prepared to put a lot more in to get us on board.”
With our leads, he doesn’t feel like he’s competing against others. “There’s enough work out there, I don’t have to put my prices down to win the job and that’s the main difference between you and the other lead generators.”
What features do they like?
Paul appreciates the personalised partner page that comes with our partnership. “The others [lead generators] don’t have the partner page, that’s a big difference.” He told us how it can act as a website for those just starting out in the industry as our marketing means Norton Highfield’s partner page comes up on Google when his customers search it.
Our CRM integration with Survey Booker also allows Paul to manage his leads on one platform, making it easy to view his upcoming jobs in one place.
“If you’re starting out and want to get yourself out there as a surveyor, use Compare My Move, you’re allowed to sell yourself from a quality perspective and not a cost.”Paul Morrison, Owner at Norton Highfield Chartered Surveyors
What growth have they seen?
Paul enjoys a 50-60% conversion rate with our surveying leads. He told us his weekly routine when it comes to booking in his work. “I sit down on Monday morning and book in my surveys with you, by the end of the week I have all my work booked in from you.” He books 2 surveys a day with Compare My Move leads, stating that “for every one job I don’t win, I win another!”
As most of his surveys come through either his website or from Compare My Move, Paul explained that we kept him going through the pandemic, “...I don’t know what I’d have done otherwise.”
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